Overview
FM Industries’s brand is the collection of perceptions people have about our company. It is the big picture impression that is left on our customers and those who interact with us.
FM Industries’s branding exists to differentiate our company from others in the marketplace, as well as connect with a target audience. It creates trust and recognition by communicating in a consistent way across all teams and channels.
This style guide is the visual translation of FM Industries's mission, vision and values. It is the framework that specifies how to communicate the FM Industries brand. The design assets presented within are the tangible visual elements that determine how our brand is perceived by, and how it interacts with, the world.
Brand Story
FM INDUSTRIES® is recognized as a premier manufacturing solutions provider. FMI® specialize in build to print, precision machined components, anodization and engineered thermal spray coatings. FMI® provide customers with leading-edge support from prototype to production and a progressive approach in solving your most difficult challenges.
Our Mission
The mission of FM INDUSTRIES® is to provide our customers with manufacturing solutions and services that are consistently high in quality, on time and at prices that are competitive.
Our Vision
Quality first; Continuous improvement; Complete participation.
Our Values
FM Industries, Inc., a leading contract manufacturer of precision components and assemblies for the semiconductor equipment industry, is committed to providing safe and healthy work conditions for the prevention of work-related injuries and illnesses.
Logo Identity
FM Industries’s logo is the cornerstone of our brand identity. It clearly communicates who we are, our values, is visually appealing, and makes a lasting impression on FM Industries’s audience.
The FM Industries logotype design and its variations are property of FM Industries, Inc.. All rights afforded under U.S. copyright law are retained by the owner.
Correct and incorrect versions of our company name include:
Correct:
- FM Industries
- FM INDUSTRIES®
- FMI
- FMI®
- FM Industries, Inc.
- FM Industries®, Inc.
Incorrect:
- FMIndustries
- fmi
Permission Required. Written permission is required by any individual, persons, or company desiring to use our identity graphics in conjunction with a commercial product, business name or unaffiliated service.
Distribution. Do not redistribute without our expressed consent as files are subject to change without notice.
Right of Refusal. The owner retains the right to revoke permission and use of graphic assets for any reason.
Approved Logo Variations
Primary Logo Variations
Secondary Logo Variations
Approved Brandmarks and Wordmarks
Primary Brandmark / Wordmark Variations
Color Palette
FM Industries’s official palette is comprised of a variety of swatches, each functioning as an essential component to our brand’s web presence and print design materials.
Red
RGB217 / 50 / 45
HEXD9322D
CMYK0 / 77 / 79 / 15
Used for logo identity design assets, large headlines and select UI design elements, element hover effects and backgrounds.
Blue
RGB0 / 115 / 195
HEX0073C3
CMYK100 / 41 / 0 / 24
Used for UI design elements, text links, element hover effects and select backgrounds.
Dark gray
RGB41 / 51 / 55
HEX293337
CMYK25 / 7 / 0 / 78
Used for footer and sel rows,
Light gray
RGB241 / 241 / 241
HEXF1F1F1
CMYK0 / 0 / 0 / 5
Used for light background rows.
Typography
Typography -- the visual art of creating written words -- is an essential building block of FM Industries’s brand identity. FM Industries utilizes the following defined typefaces for all content displayed on our website at https://fmindustries.com/.
Body Typeface: Roboto
H1 heading
H2 heading
H3 heading
H4 heading
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? . , : ; ‘ “ ^ < >
@ # $ % & * ( ) [ ] { } / \ | _ + = - ~ `
How quickly daft jumping zebras vex.
The quick brown fox jumps over the lazy dog.
This is a paragraph that uses every single letter in the alphabet. Now, that doesn’t mean this can be a paragraph with no story, but it does mean that every single letter is used. You can make it as generic or fanciful as you’d like. You can talk about anything from quilts to jets to xylophones. Oh yeah, and you can use whatever language you want, from Afrikaans to Zulu.
View Roboto at Google Fonts.
Header Typeface: Noto Sans
H1 heading
H2 heading
H3 heading
H4 heading
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? . , : ; ‘ “ ^ < >
@ # $ % & * ( ) [ ] { } / \ | _ + = - ~ `
How quickly daft jumping zebras vex.
The quick brown fox jumps over the lazy dog.
This is a paragraph that uses every single letter in the alphabet. Now, that doesn’t mean this can be a paragraph with no story, but it does mean that every single letter is used. You can make it as generic or fanciful as you’d like. You can talk about anything from quilts to jets to xylophones. Oh yeah, and you can use whatever language you want, from Afrikaans to Zulu.
View Noto Sans at Google Fonts.
Imagery
FM Industries’s on-brand images help to convey our best practices, aspirations and moods. The following images have been selected to communicate FM Industries’s values associated with our brand.
Voice
FM Industries’s brand voice strongly impacts how our audience feels about our products and services. The following words and phrases depict our best practices, personality and what does and does not demonstrate the voice of our FM Industries brand.
Words we like:
Customized, services, solutions, small business, modern, dynamic, engagement, conversions, stimulate, cultivate, sustainable, beautiful, functional, powerful, strategic, clean, simplicity, automated, web design, e-commerce, logo design, brand identity, copywriting, photography
Words we don't like:
Old, stale, tasteless, boring, outdated, unoptimized, thoughtless, bad design, complicated